ORIJIN Introduces New 33cl Pet Bottle
ORIJIN, Nigeria’s proudly cultural, herb-infused alcoholic drink, has unveiled ORIJIN PET, a distinctive new 33cl portable format designed to extend the brand’s signature taste to more consumers by enhancing affordability and accessibility.
Priced at N600, the innovation reimagines how Nigerians experience ORIJIN, bringing its bold herb-infused identity closer to everyday social occasions nationwide while remaining rooted in the lifestyles and traditions that inspire the brand.
Oluwaponmile Alabi, Head of RTS Category, described the innovation as a carefully thought-out product that gave every Nigerian access to it without losing its authentic essence.
Alabi said the product increased touchpoints for consumers to enjoy the familiar ORIJIN flavor whenever moments of connection arose in the neighborhood gathering spots, casual after-hours relaxation, or spontaneous celebrations.
He added that the portable design underscored ORIJIN’s dedication to delivering meaningful experiences which reflected contemporary social culture.
He said it combined distinctive character, value, and mobility in a format created for today’s dynamic consumer.
“The new 330ml bottle also offers greater portability and durability, making it well-suited to the evolving ways Nigerians socialise today.
“From bustling markets and roadside grills to relaxed meetups with friends, ORIJIN DEY FOR YOU,” he said.
Zainab Bakare, the Brand Manager described Orijin 33cl as the handy drink for everyone who valued that authentic, root-inspired taste in a modern way.
Bakare said “this is not just a new bottle, it is the next fun thing on the block, designed for the rhythm of the streets.
“We are showing up everywhere, from high-energy digital takeovers to the heart of the hustle with our ‘Igbadun Friday’ experiences across the East and West.
“Whether you are catching a vibe on your feed at home or grabbing a quick roadside snack, ORIJIN is right there to level up the moment for just N600.
“This is ORIJIN’s way of ensuring that the premium, ice-cold taste of our roots is always within reach, indoors or out, after a long day’s work”.
Supporting the launch is the “ORIJIN In The Mix” campaign, which celebrates spontaneity, cultural pride, and shared enjoyment through influencer storytelling.
It also celebrates street conversations, media engagement, and experiential activations designed to spark authentic connections with consumers nationwide.
Orijin delivers more access, more convenience and the same trusted taste which ensures consumers enjoy the ORIJIN experience w
herever everyday life takes them.
